01Plumbers
Emergency calls come from panicked phone searches. Your site needs click-to-call in the first screen, clear service areas, and honest "what happens next" info — not a gallery of pipe fittings.
Click-to-callService areasQuote forms
Industries
Designed for your trade, not just your business.
A plumber's customer and a restaurant's diner behave nothing alike — so their websites shouldn't look or work alike either. Here's what each industry's website needs to get right.
02HVAC
Seasonal demand and high-ticket jobs. Customers compare on trust: certifications, maintenance plans and clear pricing guidance win over vague "contact us for a quote" pages.
Maintenance plansTrust signalsSeasonal offers
03Electricians
Safety-first trade, trust-first website. Licensing info, the jobs you actually take on, and a quote form that captures the details you need — so the first call isn't twenty questions.
Quote formsCredentialsService list
04Roofers
Big, infrequent, anxiety-inducing purchases. Before/after proof, material and warranty explanations in plain language, and an inspection-booking flow that feels low-pressure.
Project galleriesInspection bookingWarranty info
05Contractors
Your portfolio is your pitch. Project pages with scope, timeline and outcome — plus a contact process that filters tyre-kickers before they reach your phone.
Case studiesProject galleriesLead filtering
06Landscapers
Visual work that sells itself — if the photos load fast and look great on a phone. Seasonal services, service areas and a simple "send us photos of your yard" quote flow.
Photo galleriesSeasonal servicesQuote forms
07Cleaning Companies
Customers are inviting you into their home or office — trust is everything. Clear service packages, what's included in each visit, and booking that doesn't require a phone call.
Online bookingService packagesTrust signals
08Auto Services
Drivers search with a symptom, not a service name. Content that matches "brake noise" and "car won't start", plus online appointment booking and honest service explanations.
Appointment bookingSymptom-based contentService menu
09Restaurants
Diners decide in seconds: menu, hours, location, booking. A phone-readable menu (never a PDF), mouth-watering but honest presentation, and reservations one tap away.
Mobile menuReservationsHours & location
10Cafés
Regulars and remote workers alike check hours, the menu and whether there's Wi-Fi before visiting. Warm, distinctive design that matches the atmosphere of the actual place.
MenuAtmosphereLocation & hours
11Barbers
Style is the product, so the site has to look sharp. Online booking with barber selection, service menu with honest durations, and a gallery that shows real cuts.
Online bookingStyle galleryService menu
12Salons
Appointment-driven and visual. Service menus with realistic time estimates, stylist portfolios, and booking flows that reduce no-shows with confirmations and reminders.
Online bookingStylist portfoliosReminders
13Beauty & Wellness
Calm, premium and reassuring. Treatment descriptions that set expectations, practitioner backgrounds, and gentle booking flows — no aggressive pop-ups on a spa website.
Treatment menuCalm designOnline booking
14Fitness Studios
Energy and momentum. Class schedules that are actually current, trial-booking with zero friction, and coach backgrounds that make beginners feel welcome — not intimidated.
Class scheduleTrial bookingPrograms
15Photographers
The portfolio is the homepage. Lightning-fast galleries, clear package structures, and an enquiry form that captures the date, venue and vision — so you reply with answers, not questions.
Fast galleriesPackagesEnquiry forms
16Event Businesses
Planners are comparing five vendors at once. Stand out with real event galleries, transparent process ("here's how booking works"), and availability checking that respects everyone's time.
Event galleriesBooking processAvailability
17Real Estate
Listings that load fast and photograph well, neighbourhood content that proves local expertise, and contact flows that capture serious buyers without annoying casual browsers.
ListingsArea guidesLead capture
18Professional Services
Lawyers, accountants, consultants: credibility is the currency. Clear practice areas, plain-language explanations of how you work, team backgrounds, and consultation booking without the intimidation.
CredibilityConsultation bookingPlain language
19Local Shops
The corner shop, upgraded. Hours, location and what's in stock or on the shelves — plus click-and-collect or simple online ordering when you're ready for it.
Hours & locationProduct highlightsClick & collect
Don't see your industry?
If your customers find you online, we can design for them. The process starts the same way: we learn how your customers choose, then build around it.
Your industry, your customers
See what we'd build for a business like yours.
Browse our concept work — design explorations for real-world industries, clearly labelled as concepts.